We do a lot of great things but one of the things we pride ourselves on most is setting the foundation for a streamlined and organized production from day one. Unlike most agencies and production companies, our team doesn’t change throughout the project. Tamino and Jamie are with you from day one until the end. Jamie will remain your main contact, agency creative director, and producer throughout every stage.

Making sure we have all the details buttoned up before production ensures we can stay on timeline, in budget, and remove any questions or stress during our production days. We run a tight ship, and will make sure scripts, mood boards, storyboards, and every version of the edit, are finalized early. We handle casting, styling, and location scouting all under one roof to streamline the process and optimize the budget.

A well-laid plan removes the questions on set, but also allows for creative discovery and to watch as things unfold naturally, allowing us to capture an authentic story.

Our approach and budget allows for 4 days of shooting with our team. We’ll travel a lean team to DC to capture footage in the production facility. The same team (and a few others) will capture the store. We’ve allocated 2 days of shooting to the two personalities we’ll bring to life.  One day of filming each will ensure we can bring to life their unique personality.

One reason to love Framebridge is the way you can capture your unique personality with the range of colors, textures, and options. To bring to life the ability to customize, we’ll bring to life two very different vibes.

One look could be an artist's family that is colorful and bold. Here we’d use primary colors, clean lines, and upbeat moments. We could include baby items, kid’s art, and candid photos all in the gallery wall and around the home. 

For the second, we were inspired by the textures and neutrals we saw on the Framebridge website. Here, we imagine a woman who grew up gardening with their grandmother and has brought this special hobby into her life. We’d see framed images of grandma with flowers, botanical drawings, pressed leaves.

We have lots of experience bringing to life the story of how things are made, and we are excited to do so for you! We would bring a lean team to DC to maximize time and budget. Our team would work closely with the Framebridge team to decide which frames we’d see being handcrafted, which moments we’d prioritize capturing, and how to best tell this special story.

Because we would capture the personalities in the NYC area, our recco would be to choose a store in the NYC area as well. This allows us to tell a cohesive story, capturing the character’s experience of customization and consultation in the store. Capturing the footage of the store locally also allows us to use our tried-and-true crew and continue to find budget optimizations.

We will blend modern clarity with vintage charm to create a warm, nostalgic aesthetic designed to resonate deeply. Pairing a set of Tamino's adapted vintage lenses with contemporary cinema glass and carefully chosen filters, we will enhance this look. We’ll capture imagery that feels both timeless and fresh, striking a deliberate balance between the magical allure of the past and the crisp precision of modern visuals. The result will be imagery with heart, character, and a storytelling quality that leaves a lasting impression.

We want to find the intersection of nostalgia, design, and product with this spot. To do so, we have to be sure the through-line of each story is clear, but also ensure we are differentiating the feel of the moments to showcase the nostalgia in the person's home against clean and designed footage of the Framebridge product and experience.

The final spot will be a mix of nostalgic warm human moments against the craftsmanship and experience in store, so the viewer feels why they too should Framebridge it.

Remember when we said we are your day ones through the end? Tamino works closely with the editing team (often wearing an editing hat himself). What does that mean? A seamless edit! Having been involved since day one, Jamie and Tamino will know the boards and footage better than they know their own name. We’ll have our primary editor on set with us during our production days, so we’ll be off to the races with a well laid plan to follow.