Lalo → The Playboxes Launch
Go to market marketing & educational content for product launch
creative direction + pre-production + casting + production + post-production
HOW WE DELIVERED
3 days
11 babies
10 product videos
2 marketing videos
125+ stills
How We Made It Work
GOAL
Create 10 distinct product videos - one for each age-specific Play Box - while simultaneously producing a full-scale video and photo campaign to drive the overall launch.
CHALLENGE
Ten boxes. Ten age groups. Ten babies as young as 12 weeks - plus caretakers.
(We cast twins, so technically eleven.)
We needed to capture:
• Individual product videos for each box
• Lalo expert Lizzie explaining the developmental benefits
• Founder Michael speaking to the launch
• Behind-the-scenes footage of how the toys are made
• A full suite of supporting photography
All in three days.
Add in vacation schedules, nap schedules, samples arriving from China, clients flying in from LA, and recording clean audio in NYC - and the margin for error was zero.
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We engineered the production like a system.
Casting was mapped to box ages and shoot order to protect nap windows.
Schedules were built around baby energy and adult availability.
Shot lists were sequenced to capture overlapping content efficiently.
Video and photo were captured simultaneously to maximize every setup.
In three tightly orchestrated days, we delivered:
• 10 product videos (2-5 minutes each)
• A founder video
• Social media ads
• 125+ images
And we came in $41 under budget.
Next time you see me, ask about the baby we found through a NYC bus driver.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
Photo: Scott Bleicher
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