Oats in Coats → Launch strategy & Creative & On-going Creative Direction & Development

Content strategy, creative direction & execution

creative & content strategy + photo & stop motion production + paid social media ads + organic social media + animation + digital games + printable activity sets + e-mail marketing + web design + GIF stickers + copywriting + illustration

Paid Social

HOW WE DELIVERED

100+ digital & print assets

strategy + video + photo + animation + design + illustration

Innovative brand launch featuring best-in-class content

Robust creative and strategy content strategy including messaging development, organic & paid content plans, and complete creative development across digital & print for launch + months of content for on-going communications across email, social, press, and web.

Fun & Games

GIF Stickers

Printable Activity Book

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How We Made It Work

GOAL

Launch Oats in Coats with a bold digital splash — building awareness, engagement, and conversion for an allergen-friendly instant oatmeal brand from day one.

CHALLENGE

This wasn’t just a campaign. It was a brand debut.

We needed to build the entire creative ecosystem pre-launch — messaging, visuals, content, and conversion paths — across organic, paid, web, email, press, and print.

All with a lean team. All built to perform.

OUR STRATEGIC SOLVE

The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We approached the launch in three phases: Campaign Planning, Creative Planning, and Full Execution — ensuring strategy led every touchpoint.

With our small-but-mighty team, we developed the creative and messaging foundation first — then built a scalable content engine around it.

Instead of thinking in isolated assets, we built a cohesive system that spanned:

• Photo & stop motion production
• Paid and organic social (Meta, Instagram, Pinterest)
• Animation & digital games
• Printable activity sets
• Email marketing
• Landing, product, and blog pages
• Packaging
• GIF stickers
• Blog keyword strategy
• Copywriting & illustration

By designing everything together — not in silos — we ensured every touchpoint reinforced the same playful, craveable brand world.

The result: a launch that felt big, cohesive, and impossible to miss — powered by a lean team and a tightly engineered strategy.

Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Photo: David Lazarus

see the work

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