Lalo → 360˚ Brand Campapign
National Target Launch Campaign - TV, social, OOH, & owned channels
production + post-production
30 second TV
THE RESULTS
2.94% brand lift
38% Google search lift
15 second
two 15 second versions were produced, in 16:9, 9:16, and 4:5 specs
6 seconds
Three 6 second versions were produced, in 9:16, and 4:5 specs
In action
design by the talented Lalo internal team
How We Made It Work
GOAL
Launch Lalo into Target with a national brand awareness campaign that positioned them as the go-to for stylish, functional baby and toddler essentials — driving excitement and in-store purchase.
CHALLENGE
Bring “Parent As You Are” to life by celebrating parents’ individual aesthetics and hobbies — while delivering a highly elevated, design-forward look (without an elevated, design-forward budget).
Produce video and photo featuring four distinct real families, each with a unique visual identity, and deliver a full 360° campaign including OOH (billboards and truck wraps), TV, digital ads, and owned content - all within a sub-$100K budget and a two-day shoot.
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
Transformed two spaces into four homes. Shot stills + video simultaneously. Elevated aesthetic without elevated spend.
We identified two highly designed locations and transformed them into four completely distinct homes - maximizing space, budget, and visual range.
We cast six families to ensure flexibility (babies are unpredictable), and partnered with top-tier collaborators to elevate both interior photography and authentic lifestyle storytelling.
On set, we engineered efficiency: shooting stills and video simultaneously, styling one room while capturing another, and building a seamless workflow that delivered high-impact creative across every platform - without compromising quality or vision.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
DP: Neon Rabbit
Photo: Gieves Anderson