Happy Family → Digital Ad & eComm Campaign
Digital Advertising & eComm Videos for for Happy Family baby snacks
creative direction + pre-production + casting + production + post-production
THE RESULTS
up to 6x higher click through rates
more stats
+302% increase in click through rates (CTR) across all ads
this campaign see an average of 4x higher click through rates (CTR) when compared to past campaigns
all 20 ad variations in this campaign saw higher results than past campaigns
cost per client decreased by 1%
How We Made It Work
GOAL
Create the happiest, most scroll-stopping paid content possible - driving performance while showcasing the full range of Happy Family products.
CHALLENGE
After 5+ years of partnership (!!!), the bar was high.
We needed to evolve the creative while maintaining what works - delivering a robust set of paid and eCommerce assets across multiple specs, all engineered for performance in crowded feeds.
And of course: cast and manage 12 babies across 6 products - in one production.
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
Through years of partnership, we’ve refined a paid content system that consistently delivers.
We lead with product.
We layer in joy.
We design modular graphics and messaging that can flex across audiences, offers, and specs.
For this production, we cast 12 babies to ensure coverage across six SKUs — capturing an abundance of genuine smiles, bites, claps, and product-forward moments designed for versioning.
Because we build for scale from the start, one joyful shoot became:
• 20 social ads (x2 specs = 40)
• 8 eCommerce videos
• Hundreds of stills
• And a pipeline of additional edits still to come
The result: a performance-driven content engine that keeps feeds smiling — and keeps delivering.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
Photo: Scott Bleicher
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