Happy Family → Digital Creative Campaign
Streamlined creative development & production for product portfolio
brand creative direction + production + post-production + campaign execution
THE RESULTS
Delivered the brand’s highest CTV ROAS of 2023
Delivered 10M impressions on CTV from 2022 to 2023
Jamie and the Corvus Creative team did an excellent job bringing our creative vision to life. Jamie’s expertise in production, high attention to detail, and can-do attitude has made her an amazing partner for our creative needs for over 5 years!
Kristin Schmidt, Senior Manager Integrated Marketing Happy Family
How We Made It Work
GOAL
Maximize annual content output and performance by strategically producing two 2-day video and photo shoots to cover Happy Family’s year-long campaign needs.
CHALLENGE
Happy Family has a wide and growing product portfolio - and babies do not operate on production schedules.
We needed to capture content across multiple SKUs - Jars, Yogis, Puffs, Snackers, Teethers, Fruity Sticks, and Tot Bars - while designing assets flexible enough to run across Meta, Instagram, Pinterest, YouTube, and Digital TV.
All within two tightly packed shoot days.
Eight babies. Eight moms. Two days. No wasted moments.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We don’t start with a camera - we start with design.
Through design exploration and editing boards, we mapped the full visual and motion system before production began. That allowed us to define exactly which shots we needed, how text and graphics would layer in, and how each setup could flex across formats.
By engineering the creative before we rolled, we maximized every window babies gave us - capturing what we needed before the inevitable wiggle, meltdown, or snack break.
Over two days, we cast eight babies and their mothers and built a ‘perfectly imperfect’ styling direction - clean enough for bold color pops and graphic treatments, joyful enough to feel real.
The result:
30+ video ads delivered across paid and digital channels
100+ stills for web, social, and marketing
And a scalable content system designed to carry the brand all year long.
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