Momeez Choice → Cold Season Digital Content
Campaign creative direction & production for revamped digital content
creative direction + pre-production + casting + production + post-production
THE RESULTS
Streamlined 1-day video and photo production delivering
9 core video ads
8 total spec variations
A robust library of stills
How We Made It Work
GOAL
Deliver fresh, high-performing creative ahead of cold and flu season - spanning paid social, shopper channels, and a complete Amazon content refresh.
CHALLENGE
Timeline: a few weeks.
Scope: digital ads, Amazon overhaul, video, stills, and content built to last months.
This wasn’t just a campaign. It was a performance sprint across platforms - with zero room for delay during peak season.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
Photo: Scott Bleicher
Services: kids CPG campaign production, paid social advertising, video production, Amazon content, eCommerce imagery, A+ content, casting, post-production.
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We started with structure.
By boarding out a templated creative system upfront, we built a flexible framework designed for testing, iteration, and expansion. Every setup was engineered to generate multiple ad variations without multiplying production time.
We crafted a playful, ownable visual language that felt distinct to the brand - without inflating the budget. (Shoutout to our stylist Maggie and her kids-craft magic.)
With a carefully cast group of charismatic kiddos and our trusted production team, we executed two tightly run shoot days - capturing everything needed for scale.
One week later, we delivered:
• 9 core video ads
• 18 total spec variations
• A robust library of stills
And we didn’t stop there.
We partnered closely with the Momeez Choice team to fully overhaul their Amazon presence - revamping eCommerce imagery, A+ content, and storefront to align with the new campaign direction.
Fast timeline. High stakes. Fully delivered.
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