Wild Alaskan Salmon → Summer Social Media Campaign
Video ad campaign creative development & execution
creative development + production + post-production + campaign execution
HOW WE DELIVERED
Streamlined 1-day video production delivering
16 unique video ads
to support robust content testing strategy
How We Made It Work
GOAL
Ideate, produce, and deliver a performance-driven campaign for Wild Alaskan — building 16 unique video ads from a single, tightly engineered shoot day.
CHALLENGE
Compressed timeline. Tight budget.
We needed to develop multiple creative territories for testing, collaborate closely with the in-house Creative Director, and capture enough content in a single shoot to power a full ad suite across formats.
Speed was critical — but so was strategic variation.
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We partnered with Wild Alaskan’s Creative Director to define four distinct creative territories designed for performance testing.
Before cameras rolled, we mapped every shot — identifying where content could work double-duty across territories and where we needed clear differentiation in graphics and edit style to ensure meaningful A/B testing.
We engineered a tightly packed one-day shoot to maximize output — capturing enough footage to build eight unique ads, each delivered in square and story formats (16 total video assets).
The result: a fresh, bright summer campaign built for speed, scale, and smart testing — proving that with the right plan, even a fast turnaround can deliver depth.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
Stay in the loop.
Sign up to keep up with new work, events, & updates!