MAM Baby → Product Focused Campaign
Video + stills campaign focused on best selling products
creative direction + pre-production + casting + production + post-production
How We Made It Work
GOAL
Support MAM’s brand refresh with a high-impact photo and video campaign - delivering a robust library of assets to launch their new look across platforms.
CHALLENGE
MAM doesn’t produce often - so this production needed to count.
The deliverable list was extensive (our specialty), but the real challenge was technical and human: capturing babies peacefully asleep with a glow-in-the-dark pacifier - on cue.
Lighting complexity. Infant unpredictability. Zero room for error.
Executive Creative Director & Producer: Jamie Silver
Production: Corvus Creative
Partner: Neon Rabbit
Photo: Scott Bleicher
OUR STRATEGIC SOLVE
The Corvus Recipe - Smart Before We Shoot. Snacks at the Ready.
We approached the production like a system.
Schedules were mapped around bottles and naps. Rooms and lighting setups rotated strategically. Every detail was engineered to create calm conditions for both baby and brand.
With the help of a carefully calibrated black light (thank you, Joel), we captured the glow flawlessly — and yes, every single baby fell asleep as needed. No tears. No chaos.
The result: hundreds of stills and 16 video edits delivered from one seamless production — proving that with the right plan, even the most delicate creative challenges can be executed beautifully.
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